Axway EMEA Partner Summit in Berlin

Axway organized last week their yearly EMEA Partner Summit, two months after the Axway APAC Partner Summit in Singapore.  This event took place in the wonderful city of Berlin.

[embedyt] http://www.youtube.com/watch?v=hfoYl_8GfC4%5B/embedyt%5D

Axway welcomed about 40 European partners at the Hotel Palace in Berlin downtown, next to the Berlin zoo. I was very happy to see again many people who came last year to the partner summit in Brussels.

Partners arrived on Thursday during the afternoon and I could meet with some of them who booked for a one-on-one meeting with Axway experts. It gave me the opportunity to discover upcoming projects and answer their questions about the product updates, the common business cases and the typical deployment models.

Then later, at 4.30pm, our SVP Alliances & Channels EMEA and our EVP Sales & Operations for GEMEA introduced the event. This was the opportunity to present the new Axway Advantage Partner Program.

At 6pm, everybody left the hotel for a city tour by Bus. The english-speaking guide was very passionate and shared a lot of fascinating facts about the Berlin history. We could see among all the remainders of the Berlin wall, the Checkpoint Charlie with the Old soviet union flag and nice monuments such as the Concert Hall.

Next, we had cocktail and dinner in a lovely restaurant with all the partners.


The next day was dedicated to a series of sessions introduced by the SVP Alliances & Channels EMEA.

Axway experts covered different topics:

Managed File Transfer solutions

Our MFT expert presented the impact of the digital flows on the core infrastructure and their file transfer solutions. We learned that:

  • We expect to have 44zB (1021 bytes) of data on Earth by 2020
  • 60% of data are files, not only images and videos but a significant size of enterprise files
  • Enterprise file interchange grows at 20% a year.
  • 32% of all business transactions today depend on file transfers
  • 80% use FTP leading to 8% of transfers failing

Axway Managed File Transfer solutions allow to address this new complexity and build robust integration foundation with a proven scalable file transfer infrastructure.

API Management solutions

I presented our new “API Management Plus” offering, combining existing Axway API Management solutions and the new Appcelerator Arrow solution that Axway acquired on January this year.
The combination of both products offer great additional value to Axway customers by allowing them to cover the full API lifecycle:

  • First, create APIs by simply exposing existing datasources or using Cloud connectors and get them documented automatically.
  • Second, control those APIs with strong Enterprise-grade security, quota settings and partner management capabilities.
  • Third, deploy them on a scalable architecture and offer them for consumption through an API Portal to developer communities.
  • Measure API consumption with advanced Analytics.

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Analytics solutions

Our Analytics expert presented Axway Operational Intelligence solution and the business benefits for banks and the supply chain industry to:

  • Get full visibility and control of their critical business processes
  • Detect proactively any abnormal situations
  • React quickly to avoid financial penalties due to missed deadlines or degraded process performance

We also had very interesting presentations and case studies from our partners ISPIN AG (Germany), Nexworld (France) and DOGFI.SH Mobile Ltd (UK). Thanks to all of them, this was excellent !

The afternoon was dedicated to round tables about those 3 topics. If you want to learn more, stay tuned for my next blog post about the key takeaways of the API Management round table.

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