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digital transformation
Digital strategy

The race to Digital Transformation

July 17, 2017
-
Posted by Stephane Castellani

In today’s hyper-connected world, everything changes so fast, giving you no other choice but to act or react:

  • New nimble and innovative competitors who were born Digital threaten to disrupt your business
  • New tech-savvy customers and partners demanding higher expectations for the services you deliver
  • Digital transformation of the economy forcing you to innovate faster, extend your digital ecosystem and leverage external innovation
  • New channels and emerging business models generating new threats on your core markets (Uber, AirBnB, Wealthfront, etc.)

 

To preserve and grow revenue and margins, you might be involved in one or more of the following business programs :

  • Improving customer experience and satisfaction to exceed rising expectations of tech-savvy customers and mitigate competitive threats.
  • Leveraging the partner ecosystem to develop new business models, benefit from the external innovation of partners.
  • Need to collaborate across value chains that weren’t accessible before.
  • Accelerating innovation cycles to grow revenue from new sources and keep ahead of competition.
  • Monetizing the massive amounts of data that is locked up in traditional and big data stores.
  • Reducing risks and barriers due to rapidly changing regulations.
  • Moving beyond Omnichannel to Customer Experience Networks, which is unchartered territory.
  • Measuring digital initiative adoption, progress and success.

 

Leading enterprises need more than a collection of point tools to lead in the Digital age. They need deliver the dynamic and personalized interactions their customers now expect, they need to innovate fast and often. For that, they need to work with the right vendor that can help:

  • Expose existing information and service assets so they revolve around your customers and partners.
  • Digitize new experiences to captivate the audience
  • Champion customer experience and ecosystem engagement as a springboard to fast, iterative innovation.
  • Create new, engaging and even transformative mobile apps
  • Measure everything that matters about your Digital Transformation.
  • All with enterprise grade security, regulatory compliance and scale.

 

 

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customer experience
digital innovation
ecosystem engagement
Stephane Castellani
Product Marketing Senior Director specialized in Go To Market strategies and execution for software and digital products.

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2 Comments

on The race to Digital Transformation.
  1. Real-time analytics - What value does it bring?
    August 31, 2017 @ 2:02 pm
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    Reply

    […] speed of the global economy has increased, resulting in fiercer competition for customers in all industry sectors. The growth […]

  2. How to drive digital success with APIs?
    October 20, 2017 @ 3:01 pm
    -
    Reply

    […] best uses of thought leadership is through direct engagement with customers. Achieving success with digital transformation is unlike any of the business movements that preceded it. The re-engineering and Total Quality […]

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