Going digital is not easy, especially when you are large, leading organization in your domain with a strong legacy systems. Digital business is not only about nice apps and connected devices. It is more about culture and innovation capabilities that can offer up the best digital journey for customers. Successful digital insurance firms are distinguished by more than technical expertise. They invariably have a defined corporate culture, an approach to talent, and an organizational model that creates the conditions for digital excellence.
Listen to this video testimonial from Allianz France about their own, API-driven digital journey.
The insurance industry is one of the most dynamic sectors where we can notice strong competitiveness in the race for innovation and immersive customer experience. Successful digital insurance organizations do not stop to add any additional service that could make the lives easier of those who are dealing with all kinds of insurance procedures. And, if retail giants like Amazon continue to extend its offering and capabilities by positioning itself in insurance industry, it makes competition in the digital space all the more needful. Read the news: It’s official: Amazon is in the insurance business
According to Forbes, the Top 5 Digital Transformation Trends in Insurance are:
- Self-Service Dashboards
People use their phones to get “life” done as quickly and easily as possible. Taking out mortgages and buying cars at the click of a button is now a reality. In order to make it possible, organization needs to have a first-in class technology in place relying on APIs, so managing everything from finding the right policy and making a claim, to tracking their car repair is possible all from one place.
- Easier — Faster — Claims Process
Thanks to technology, we can now realize the entire process of informing everyone about the accident via mobile app, without needing to talk to an agent.
- Compare And Purchase Options
Being able to compare often complicated policy coverage and costs at the click of a button or being able to enroll on the spot, having insurance in minutes without ever needing to speak to a sales agent.
- More Seamless Experience
Explaining accidents that happen on the road doesn’t need to be as painful any more. We can explain our accident to the agent in a seamless way since the insurance company is managing data and history of events. Thru telephone, text message or a bot, you have an access to the same information because an Application Programming Interface enables this data exchange in an easy and automated way.
- Insurance As A Service
The approach of having startups enabling other companies to use selected pre-built elements of the insurance value chain on a subscription basis, essentially powers insurance operations for others.
I strongly believe that all of the above will not be possible without putting in place a robust API gateway which makes all interactions and data exchange possible in a secure and easy-to-deploy way.
How can digital insurance providers be API ready and guarantee the scalability of technology as the number of APIs continues to grow?