Digital transformation has impacted the way we consume information and rely on the media on a daily basis. In this digital era, people now receive their news and information from various platforms and methods. The media landscape is drastically evolving and changing in order to transform business models and keep readers engaged in the content. In today’s digital business built of apps, machine learning and artificial intelligence, chatbots and personalized content, media are under strong pressure to innovate.
Les Echos, an award-winning daily newspaper in France, operates in the highly competitive news industry. In order to face digital business challenges and transform Les Echos into digital media platform, the company selected Axway AMPLIFY API Management to develop new and better ways to circulate information for their readers and insure the maximum amount of traffic across all of their websites.
Les Echos was able to create an editorial platform driven by APIs and achieve the following benefits:
- Develop subscription business & services around a digital media platform (in 3 years, services will represent over 15% of the Group’s turnover;
- Ensure the maximum of the traffic between all the web sites;
- Better circulate and present information to the readers.
Watch this video and learn more about Les Echos’ digital transformation