Axway organized with IDC last week an Executive dinner at an exclusive venue to discuss “Customer Experience.“
The topic was “Delivering Superior Customer Experience in a Hyper-Connected World.“
The goal was to debate the issues and challenges that surround the successful navigation of the experience economy. Delegates enjoyed a 1st class dinner in the exclusive setting of The Gherkin, the ideal backdrop for a thought-provoking discussion on delivering differentiated and compelling customer experiences.
Delivering great customer experience is key for companies today. We are entering the realms of a hyper-connected networked world. Everything and everybody will become connected using the Internet as a medium. The exponential adoption of the concept of IoT (the Internet of Things) further magnifies the ‘connected customer’. IDC even forecasts that IoT endpoints will grow from 12.1 billion in 2015 to more than 30 billion in 2020. People and businesses will be continuously connected to interactive data streams that will inform and guide their every move. This trend is so severe that IDC forecasts that by 2020, 50% of the Global 2000 will see the majority of their business coming from digitally-enhanced offerings and operations.
Customer experiences can be massively enhanced by this connectivity through the provision of personalized and contextually relevant data and information which marketers can use to surprise, delight and create advocacy and lasting customer loyalty leading to increased wallet share. Some marketers will abuse this higher connectivity by spamming customers with unwanted messages and content. But their time will be short-lived. Enterprises must embrace digital technologies in combination and balance with a truly customer-centric ethos. In short, only those enterprises that deliver superior and differentiated customer experiences in the omnichannel world of the digital economy will thrive. By attending this interactive dinner and discussion, delegates had a great opportunity to learn from and share experiences with their peers, giving them an invaluable insight into how they can:
Continuously deliver new experiences and compelling apps for your customers and business partners
Embrace the “API economy” and make your digital assets more agile, secure and responsive
IT transformation from legacy to ‘new world’, i.e. omnichannel
Internal an external reporting
Business unit integration following the merger
Smart metering a mobile transformation
The event helped them understand how to overcome challenges they are facing in this area, establish an independent view of how to progress with a specific project, understand what their peers are doing and learn from their experience. At the end of the dinner, many of them wanted to learn more from Axway about a possible solution to their challenges.