Axway team attended Gartner Applications Strategies and Solutions summit last week that happened in Las Vegas. Axway was one of the key sponsors for the event and as a part of the booth team I got a chance to interact with many customers and attend some of the keynotes and interesting sessions.
Accelerate Engagement, Drive Customer Experience and Deliver Digital Business Innovation were some of the main themes of the event this time and I found the sessions to be evolutionary and informative.
Here are some key takeaways from the event which will help you drive some of your digital initiatives and application strategies:
#1 – To overcome digital threats and to scale, you must drive digital disruption with willful intent
Digital disruption is the critical discipline for modern success and as per Gartner “Disruption” helps scale a business by reinventing or entering new markets, bypass barriers to customers, create or extend ecosystems, better leverage technology and find new funding or revenue. And to use Disruption effectively in your Go to market efforts Gartner suggests the following 5 strategies with a willful intent model.
Serendipity means a “fortunate happenstance” or “pleasant surprise”.
#2 – Supercharge your customers’ digital ambitions by improving the customer experience
According to Gartner improving the CX has been a top priority of CEOs, CIOs & CMOs in 2017 and will continue to be a key focus. There is a need to focus our CX investments on closing the experience gap by:
- Understanding that our customers have digital ambitions.
- Avoid the “sometimes” traps
- Build inspirational solutions for customers no matter what their digital ambitions are.
In the end, we all are successful when our customers are successful.
#3 – Focus on engagement, value and outcomes to eliminate the boundary between Business and IT
Business leaders expect much more from IT and business managers today are unhappy with the slow pace of innovation coming from their IT organizations. Navigating the boundaries between business and IT is critical. CIOs recognize the need to work with business leaders to develop a common language and collaborate on developing and reaching the same goal.
Disruption is a fundamental shift and disruption creates opportunities. According to Gartner, IT needs to start saying YES – for innovation, for change and ultimately for leveraging disruption.
And here is an Action Plan for CIOs suggested by Gartner to bridge the gap between Business and IT:
- Remediate current issues in IT delivery to improve the quality of service to stakeholders.
- Cultivate business stakeholders who can help champion increased IT involvement in digital transformation.
Next 90 days:
- Exploit knowledge of digital strategy to identify near-term opportunities for IT to make significant contributions.
- Measure every project against its delivery of tangible business outcomes.
Next 12 months:
- Assess the current skills and competencies in your organization to assess their readiness for digital transformation.
- Develop new programs to cultivate a more diverse workforce
#4 – Your mobile strategy has to have a customer experience strategy
According to Gartner, by 2021, 90% of large enterprises will not achieve competitive advantage through their mobile strategies due to siloed investment in mobile customer engagement technologies. And Enterprise needs a holistic mobile customer engagement strategy to overcome the current challenges.
Mobile is heavily cross channel. Multiple departments need to be involved in creating a decision dimension (shown below) for a strong Mobile Customer Engagement Strategy.
#5 – Think beyond API Management — marketplaces, monetization and ecosystems
APIs underpin the Digital Business Platform. Gartner recommends treating APIs as products and API consumers as a customer. Develop your API marketplace strategy and engaging ecosystems by registering your API in third-party marketplaces, and/or building your own API marketplace.
There is a huge opportunity in API Monetization if you view this in the broader context. At the same time API monetization doesn’t just mean charging for API calls. A better definition of API Monetization is “driving revenue using APIs”. There are many business models under this definition and charging per API call is only one of them. Look at some additional business models that might also drive revenue but don’t fit into the simple pay per API model.
To summarize, in order to drive growth through digital transformation and innovation, application and CX leaders need to focus on strategies that create value and drive engagement.