Key trends for Mobile App Development in 2018

Growing dependency over smartphones has increased opportunities to develop mobile apps for various applications to users. The major factor that drives the growth of Mobile App Development market is high market penetration of smartphones, growing IoT market, and high usage of mobile apps especially for applications such as games, media, e-commerce, and social networking.
Globally the market for Mobile App Development market is expected to grow at the rate of more than 14% from 2016 to 2022.
Let’s take a look at the top five trends emerging in the market for 2018

1. Cloud-Based Application Development

Powerful mobile apps with direct cloud interaction are set to revolutionize the smartphone industry. The phones will require less internal memory and the cloud-based mobile app traffic has seen a sharp rise. Today, cloud computing has finally found its place with mobile apps. Now, we can expect powerful mobile apps which directly fetch data from the cloud and take minimum space in your smartphone internal memory. Building a Cloud-based app will not only help to large business, but also to a small group of users. This trend of Cloud-Based Application Development will continue to grow in 2018.
Cisco research says, “Globally, cloud apps will drive 90% of total mobile data traffic by 2019, and Mobile cloud traffic will be 11-fold with compound annual growth rate (CAGR) of 60%.”

2. Machine Learning in mobile apps

Today machine learning and artificial intelligence are everywhere. These modern technology trends are taking the world by storm.
Machine Learning allows teaching a computer program to recognize complex patterns (objects, sounds, speech, feelings, events, etc) by analyzing large data sets and to make intelligent decisions, predictions or recommendations based on these data, using a special algorithm.
Medical software that utilizes Machine Learning can not only help in establishing the diagnosis but can also offer a treatment plan. For example, Plexus mobile app developed using Axway Appcelerator allows users to manage their medication and help them by sending notifications via text, etc., to check any new drug information and verifying it with existing drug usage and send alerts.
Machine Learning simply opens up a world of countless possibilities but here are just some popular cases:

  • Recommendation engines (for example Foursquare, Tripadvisor or Pandora, but ML will improve them even further).
  • Predictive apps (for example commercial mobile apps that can provide financial advice or risk assessment)
  • Apps based on motion detection (for example surveillance systems)

3. Adding Augmented Reality (AR) to mobile apps

AR is like virtual reality and GPS combined, and it’s going to be hot in 2018. Lots of augmented reality mobile dev projects are underway that go way beyond fun and games. These apps are moving into industries such as retail, manufacturing, life sciences and more.
Augmented reality allows adding an overlay of digital and virtual information to the environment. At the heart of AR lies computer vision technology, a sub-field of Machine Learning, that can identify an object against its background or in relation to other surrounding objects.

4. Internet of Things

IoT is definitely going to remain a major trend in 2018. Today, IoT is present in modern wearable technology, smart thermostats, smart bulbs, dimmable streetlights, etc. Everything is connected in the world of technology through the Internet of Things.
Analysts predict that IoT will grow from 157.05$ billion in 2016 to 661.74$ billion by 2021, at a Compound Annual Growth Rate (CAGR) of 33.3%.  This directly impacts the mobile app trends as IoT devices are majorly controlled by smartphones.

5. Security is a Key Area

One of the negative trends that have been a major source of concern for years is Mobile App security. According to Gartner, 75 % of mobile applications cannot pass even the most basic security tests.
Among the most common mobile security vulnerabilities are weak server-side control, insufficient transport layer protection, unintended data leakage, poor authentication and authorization, lack of binary protection (reverse-engineering vulnerability).


2018 will be a year of rapid business growth for developers, designers, mobile manufacturers, and business organizations with billions of dollars and billions of mobile app downloads at stake.
The future for mobile apps certainly looks bright and challenging with enticing and innovative possibilities however, make sure you choose an ideal mobile app development solution to create a high-quality mobile app for your needs.



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